The Whimsyland Series – A LAB^4 Exhibition | Arts + Literature Laboratory | Madison Contemporary Arts Center

The Whimsyland Series – A LAB^4 Exhibition

Arts + Literature Laboratory presents The Whimsyland Series by Poornima Moorthy, an exhibition organized by the community curation project, LAB^4, from Tuesday, July 8, 2025, through Saturday, August 29, 2025. 

The Whimsyland Series – through the use of realistic, pattern-filled imagery and vibrant, colorful landscapes – is a drawing series that conveys a place where one feels unconditional love, acceptance, and protection. There is an invisible thread that binds us: love, empathy, curiosity. These are the magical forces we can’t see.

In her work, Poornima Moorthy captures that magic in the world around us. By listening and observing, she reveals how magic lives in ordinary moments—hidden marvels we don’t always notice, feel, or think about. We often go about our daily lives without seeing the wonder and awe right in front of us and within each of us. It’s easy to get caught up in the routine.

For Moorthy, drawing is a form of meditation. Using the Procreate app on her iPad and an Apple Pencil, she creates elaborate patterns and illustrations to weave stories around her subjects. Her inspiration comes from her Indian heritage, her family, friends, and her lived experiences. Moorthy’s drawings are intended to spark hope, faith, and a sense of endless magical possibility. She illustrates the world around her—both seen and unseen.

Artist Poornima Moorthy

Poornima Moorthy is a South Asian American professional artist based in Madison, Wisconsin. Pursuing her love of art she earned a Bachelor of Arts in Studio Arts from Alverno College and a Bachelor of Fine Arts in Communication Design from the Milwaukee Institute of Art and Design. Poornima creates art using an iPad and Apple Pencil. Her artwork can be seen in the permanent collection at the University of Wisconsin Hospital and Clinics and on two public utility boxes in Madison, Wisconsin. In addition, the Forward Art Initiative selected three of Poornima’s pieces that are displayed in the Planned Parenthood of Wisconsin’s Water Street Health Center in Milwaukee.

LAB^4 community curatorial projects are made possible by a grant from the Ruth Foundation for the Arts.

PLAN YOUR VISIT

Arts + Literature Laboratory is located at 111 S. Livingston Street #100, Madison, Wisconsin, 53703.

Update: Our galleries will have limited hours on Saturday, June 14, 2025: 12:00pm to 2:30pm. Apologies for the inconvenience.

Our galleries are open Tuesday through Friday 10am-5pm and Saturday noon to 5pm, and other programs take place throughout the week. Please check the events calendar and education section for details.

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